Warmflow launches TV ads in major marketing push
Warmflow has launched brand new TV and radio advertising to run on UTV and Channel 4 as part of their biggest marketing spend ever.
The six-figure marketing investment includes trade shows, company branding, new company literature and a makeover of the customer-facing areas of the Warmflow factory in County Antrim.
The marketing push comes at a time when Warmflow’s Trustpilot reviews have reached a new high, and they can lay claim to the UK and Ireland’s only AAA rated oil boiler.
The advertising highlights that as Warmflow heating solutions are both reliable and efficient, that creates the warm feeling that comes from real peace of mind, putting them at the heart of a cosy home.
The ads were created by Belfast-based marketing agency Brand Triangle, owned by Andrea Charles, which specialises in making high level marketing and advertising accessible to ambitious regional companies. The creative director on the campaign Tara West is one of Northern Ireland’s most awarded advertising creatives.
Brian Beattie, Sales and Marketing Director at Warmflow said, ‘This is a really exciting time for Warmflow. We’ve improved our products beyond measure in recent years and we can now prove how reliable and efficient they are. The new marketing activity and TV ads don’t just showcase them, they show how we feel about them – we’re proud of them – and we love that we help create cosy homes for families across the UK and Ireland.’
The commercials launched in October 2019 and featured in the ad break of Channel 4’s Bake Off Final, taking advantage of one of the largest TV-viewing audiences in the UK and Ireland.